Categorized | Business

How Bundling Helps the Client and the Cable Company

Cable companies are constantly in a battle with their competition in a way that many other businesses are not. This type of competition is great for the average consumer because it helps to keep prices lower and encourages companies to add a few extra bonuses now and then. One of the best outcomes of these back and forth battles has been the developments of the cable service bundle.

The First Bundling Experiment

Bundling began with cable companies who wanted to find a way to get their less popular or least known channels into homes around the country. The more subscribers they were able to get for each network, the more they could charge for advertising time. By taking lesser known channels and putting them together with their most requested ones they were able to create packages that put unknown stations into thousands, potentially millions of homes.

How Bundling Evolved

These packages are still popular today in the form of family channels, sports packages and much more. This process has becomes so common that most people do not even think about it anymore, except when they want to lower their bills. Since many households have dozens of channels they never watch, it has been common for customers to call their cable providers and ask to remove some of these networks for a lower monthly rate, or to allow them to go to an a la carte service where they only pay for what they watch.

Obviously, no company wants to reduce their profit by charging less if they can avoid it, so the idea to bundle was created. Companies like Windstream communications have made it easy for their clients to save money, while ensuring at the same time that they would be able to prevent other communication companies from sharing their customers with them.

Saving Time and Money

By bundling Internet, TV and Phone with Windstream the customer saves themselves time and money. They have only one bill to pay each month, can renegotiate the costs for all with one simple call and are able to have everything they need at a rate for much less than what they would pay if they were to purchase each item on their own.

Research has shown that many customers would be unable to save money as they would like with an a la carte service. In a bundle the cost of each channel is negligible and since extras, like free Wi-Fi or free answering services are often thrown in, paying for all of these additional items that so many are now accustomed to having would raise their bills substantially. Bundling is a service this is likely to stay, because of the value it offers all cable customers.

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